Ed Sachs, President, Pioneer Mobile Electronics
A couple weeks before CES opened its doors, we asked Ed Sachs to share his thoughts on the current and future state of the mobile electronics industry and to give us a few secrets as to what Pioneer has planned for 2008.
DS: What are most the important market trends facing Pioneer Mobile at this time?
ES: One of the biggest concerns we have is that OEM vehicles have really come to have pretty good product in them now. Audio and video entertainment in OEM vehicles has gotten to the point of what I call good enough, and good enough to many consumers means they no longer seek out changing what’s in there because it is just good enough. One of the challenges we have is to show them how good enough just isn’t good enough any longer and that there are so many other opportunities that they can individualize the products that are in their car and really make a much better experience.