Ed Sachs, President, Pioneer Mobile Electronics
DS: What do you look for in an outreach event?
ES: What we look for is the ability to speak to a 12-volt audience—like the Dub events, concerts and events that allow us to reach that customer. Another thing we look for is how much dealer participation we can get in those events. We don’t want to do it by ourselves. We want to allow for the local dealer in the markets to have the opportunity to take advantage of what Pioneer may be doing.
DS: What do you think of HD Radio’s place in the mobile market going forward?