Old-Fashioned (E-) Commerce
Spokane's Huppin's Hi-Fi flexes the power of prudence with OneCall.com
By Janet Pinkerton
Specialty electronics e-commerce sites come and go, but the phones still ring at OneCall.com, and during business hours, a person—not a computer—always answers. In late October, OneCall relocated its warehouse, call center and administrative offices from three separate locations into a new centralized building. The goal: To improve efficiency, as this division of Huppin's Hi-Fi is on target to generate more than $60 million in sales this year—not bad for a 94-year-old, fourth-generation family business operating without public shareholders or venture capital.