Olympian Bolt Endorses Soul Electronics
Soul Electronics announced Tuesday that it has reached an endorsement deal with Jamaican Olympic sprinter Usain Bolt. Bolt, in addition to representing the brand, will have a special edition headphone to arrive this summer, in conjunction with the London Olympics.
“Bolt’s accomplishments as a three-time Olympic gold medalist showcase what a driven and exceptional person can do when they are motivated and striving for greatness,” Len Davi, Executive Director of SOUL Electronics, said as part of the announcement. “He’s a perfect representation of what SOUL stands for, and an ideal Brand Ambassador.”