Olympic Outlook: What TV Retailers can Expect as Rio Games Get Under Way
Don't get me wrong. Nothing can hold a match to the impact that the Super Bowl has on TV sales in the U.S. But that doesn't mean TV dealers should scoff at the idea of driving sales of new sets as the Summer Olympics get going down in Brazil. Heck, with the threat of the Zika virus, civil unrest, and half built stadiums keeping likely to keep would-be spectators home this year, what better way to watch these Games than on a new 80-inch 4K screen?
There isn't a whole lot of data out there on the actual impact that the Olympics have on TV sales every four years, but here are some interesting tidbits that I was able to dig up:
- One U.K. study found that 51 percent of shoppers plan to celebrate the Rio Games
- Washington state-based retailer David Dorsett-Lynn tampered expectations on retail sales around the Olympics in an interview with Appliance Retailer, saying, "The Olympics will have some effect but not as much as we always think. There has been a long period of upgrade to digital and new technology so the impact of the Olympics is less"
- LG's Q2 earnings report hinted that the company could see a bump in sales during the next quarter because of the Olympics