Olympus Launches Virtual PEN Campaign
To promote the amazing Olympus PEN E-PL1 portable camera featuring professional digital single lens reflex (DSLR) image quality, point-and-shoot simplicity and high-definition (HD) video, Olympus has created an advertising campaign as innovative as the camera itself.
The campaign introduces one of the newest and most groundbreaking media technologies: augmented reality, allowing the user a virtual 3D product experience with the PEN.
Readers of the June print issue of Wired and the July print issue of Popular Photography will find an augmented reality tip-in card shaped like the Olympus PEN (actual size). The camera card peels off the insert and serves as a marker for use in front of a webcam. Simple instructions for the demo are included and direct users to the Olympus augmented reality site.