Omni-Channel Strategies Emerge as Big Holiday Shopping Trend
One of the most important trends the CE industry will have to face this holiday shopping season is the increase in retailers' omni-channel strategies: the seamless integration of in-store, online and mobile initiatives that allow consumers to buy products wherever, whenever and with whatever payment option they choose.
"Retailers and marketers will increase their push over mobile devices," Shawn DuBruvac, CEA's chief economist and senior director of research said during the 2013 Holiday Sales and Forecast presentation at the CEA Industry Forum Tuesday in Los Angeles. "They're really focused on the omni-channel approach."
The industry will see a big drive by the larger retailers this holiday season to push flash, last minute and other special sales to their customers' mobile phones. Mobile sales are expected to increase about 15 percent this holiday season to account for $8.4 billion in sales. That number will only increase as consumers become more comfortable using their smartphones and tablets to buy goods and services.