Omnichannel: The Future of Retail
As retailers face enormous pressures to innovate each year, their products, services, and experiences must continue to resonate with consumers – no matter who or where they are.
Thankfully, the retail landscape remains healthy, which provides numerous opportunities for retailers to connect with consumers in strategic ways. There are more than 1 million retail establishments across the U.S., and retail sales have increased about 4 percent annually since 2010, according to the National Retail Federation.
Because consumers are shopping online and offline, retailers must marry digital and physical touchpoints to develop stronger customer relationships.
John Federman is CEO of JRNI, a company designed to facilitate powerful personalized experiences that increase conversion and revenue, customer loyalty, and lifetime value, both in person and remotely. Companies rely on JRNI’s scheduling platform to deliver personal actions across touchpoints – appointments, events, queuing – and optimize resources to deliver superior quality experiences. Their newest suite of services works to support businesses during the COVID-19 pandemic.