In the Spotlight: Gary Shapiro
Dealerscope: The boomers are moving into another phase of consumerism. Is serving the aging population a high priority at CEA?
Shapiro: I was a keynoter at the mHealth Summit in December. We’ve created a foundation focused on the aging and disabled population and are funding something in New York where there’s a project connecting people who are homebound through technology to other people, and are doing a lot with the disability community as well. We also have the whole Silvers Summit and have really expanded CES in terms of personal physical health and products aimed at different demographics. We try to educate our industry about what products are available and how to design products for and sell to the disability community. It’s a huge, growing market out there. It also goes to some of the home control/home automation features, monitoring and recurring revenue streams. It used to be just nanny cams, and now it’s shifted over to cameras that detect movement. And there are all sorts of ways of getting help. At the same time, it’s technically assisted living; it’s not nursing homes. So there’s a lot of opportunity there.
Dealerscope: You’re a columnist and an author of two books; the first of which touches on the importance of innovation, and the second implies that ninja tactics have been used to innovate within the most successful CE companies. What ninja tactics have worked best for these companies, and what do you hope that your readers will take from the examples?