Headphone Market Predictions for 2011
Dealerscope recently spoke with some of the top headphone manufacturers as a way of helping dealers gauge the current market and plan for future sales. See the February issue for the full story. In this outtake, the execs fill us in on their sales predictions for this year, as well as some of the strategies they’ll use to fuel those sales. In the second section they talk about 2010 sales compared with 2009.
Eric Stubbert, Channel Manager, Sennheiser*:* We are expecting a double-digit increase in sales again for 2011. Headphones sales will continue to be driven by mobile devices, but we will also be strengthening our partnerships with brick-and-mortar retailers and giving consumers more opportunities to experience the Sennheiser sound before making their final purchase decision. We will do this by greatly increasing the number of active point-of-purchase displays and listening stations in retail locations. We are also expanding an initiative to better train sales associates at retailers and to make them stronger advocates for the Sennheiser brand.
John Koss, Jr., Vice President of Sales, Koss*:* The industry is growing in the high teens at retail. We would imagine a year of double-digit increases, but I think we have to get a few more of these other hot category products out there to do that. People use these products so much every day; there’s such a replacement business out there. And no one buys a single headphone for all uses any more; they buy one for traveling, one for their workouts, one for gaming.