Stereo Advantage: Holding the Advantage
“I was like, are you kidding me?” Fitzpatrick said. “All I could picture was people spilling coffee on the TVs. Liquid and electronics don’t mix! But now I get it, it’s actually really great. Look, people come in here and spend $5,000 to $7,000 bucks. That’s a lot of money for people in Buffalo. Everything’s going up except people’s salaries. But we’re working hard here and we’re staying afloat in this thing. We’ve got a chance every time people come in. You keep ‘em in here until they want to leave, until they can’t take it anymore, you showed them so much cool, and you got them something to drink. It’s all service.”
The Stereo Advantage crew aren’t one-sided hosts...they are happy to return the visit. In fact, designers like Fitzpatrick and resident “Smart House” guru Kevin Bohner spend much of their workday in the homes of Buffalo-area customers, driving the install side of the business. It’s one of the ways Stereo Advantage is holding fast in the economic downturn, growing its custom services to a $3.5 million/year operation, which profits from the most affluent sectors of the Buffalo market.
“Eighty percent of the Buffalo Bills buy their home theaters here. Many of the Sabres do as well,” Fitzpatrick said. “I had this one guy ask me to scope out his $4 million summer getaway up in Canendegua. It was a vacation house, unbelievable. Those are exactly the kind of people we want to work with.”