Stereo Advantage: Holding the Advantage
With $20 million a year in electronics sales and a legendary knack for marketing, you’d think the managers at Stereo Advantage would have no trouble luring vendor reps into town to strike a deal. Except the town, despite being one of the 50 most populated U.S. metro regions, is Buffalo. Maybe it’s the city’s reputation as a struggling post-industrial metropolis. Maybe it’s the weather. Whatever it is, Stereo Advantage CEO Al Walters still has to talk out-of-towners into the merits of his market.
“Vendors say to me, ‘What am I going to do in Buffalo?’ And I tell them, ‘You’re going to have a really good time!’”
It’s a promise, as manufacturers of nine different lines of HDTVs have discovered, that Walters, who still goes by his old nickname Audio Al, can keep.