The Social Network: Back to School, Back to Selling
Back to school is one of the year's biggest shopping seasons, and it's one that retailers and vendors don't want to miss out on. Consumer electronics now plays as much or perhaps a bigger role in back-to-school shopping than clothes and school supplies. But if retailers want to attract shoppers, they must cut through all the clutter of traditional back-to-school marketing and give your brand a true competitive advantage.
With the number of people shopping online, the boom is not only in the physical store. While there are many ages to market to, the most important are high school and college students. Even though the economy is in turmoil, back-to school spending for teens and college kids is on the rise.
When I began my college career with freshman orientation at the University of Denver, my mother and I sent out on a mission to create a dorm-room electronics sanctuary. This included a television, iPod dock, laptop, computer speakers, software, and all of the necessary accessories. I certainly wasn't alone. When we went out to complete the electronics staple into our room, we found severely under stocked and picked over inventory everywhere.