Onkyo USA is announcing a new vision and internal realignment to coincide with its newly established vertical business units that it says addresses the growing diversification of its brand portfolio. Personnel moves in line with this initiative include the hiring of industry veteran Jim Pelech as National Sales Manager to lead the Custom Installation (CI) vertical. Pelech joins Mike Criscitiello, who was hired earlier as National Sales Manager for Onkyo USA’s newly defined Retail business vertical.
Joining Pelech in the CI vertical will be Robert Vieira, who has been promoted to CI Director of Product Marketing, Training and Brand Localization.
Long-time Integra Director of Sales and industry veteran Keith Haas will now assume a key role alongside Scott Sefton in the development of the newly created Premium Brands business vertical that will focus on Esoteric and other premium brands.
Last month, Onkyo USA announced the addition of another marquee brand to its lineup when it became an authorized distributor and online retail partner for Sonos. Announcements regarding the addition of other premium brands will follow in the coming weeks, according to the company.