For the holiday season-to-date, $24.8 billion has been spent online, showing a 4 percent increase versus the corresponding days last year, according to comScore, a company that measures e-commerce spending.
The most recent week began on a slightly disappointing note, with sales of $854 million on Green Monday (Dec. 14) down 1 percent versus year ago, but was followed by three strong spending days that each surpassed $800 million. Most notably, Tuesday, December 15 set an individual day spending record with $913 million, the first such day to surpass the $900 million threshold.
"Going into this most recent week, we had anticipated that Monday or Tuesday would post the highest online spending total of the season and perhaps be the first day on record to surpass $900 million," said Gian Fulgoni, chairman of comScore. "Despite a disappointing start to the week, with sales on Monday of $854 million down 1 percent versus 2008, we were encouraged to see spending continue strongly throughout the balance of the work week, led by Tuesday's record $913 million. In fact, each day through Thursday December 17—the last day that many online retailers would guarantee free shipping in time for Christmas—saw at least $800 million in spending, which suggests that savvy consumers may have been waiting for those last-minute deals."