Despite the recession, online sales have remained flat since the start of the holiday season- and so far in December, have actually jumped 9 percent over the same period last year.
According to numbers released by comScore, online sales between Dec. 1 and Dec. 5 in the U.S. reached $3.74 billion, a gain of 9 percent from 2007's total of $3.42 billion. Both Cyber Monday and the day after it (Dec. 1 and 2) saw sales that cleared $800 million. However, overall sales for the entire holiday season remain flat from last year, at around $14.9 billion.
Meanwhile, in the early December period, consumer electronics saw sales jump 24 percent over the same period the year before, the second-highest performing category listed (after sport and fitness.) Video Games, Consoles & Accessories and Computer Hardware were listed as separate categories, which rose 9 percent and 2 percent, respectively. The lowest-performing category of those measured was Music, Movies & Videos, which dropped 24 percent over last year.