Only 17 Percent of Adults Have GPS, Survey Says
Only one in six U.S. adults owns a GPS system, despite improving technology and falling prices. But, there’s still hope for GPS manufacturers to up those numbers. That’s according to a Harris Interactive poll, released Aug. 15.
The survey also found that 34 percent of GPS owners use handheld systems, while another third (33 percent) using car-mounted GPS systems. Others use PDAs, laptops, cell phones, and other hardware to use GPS services.
The polltakers indicated that because nine percent of adults called themselves “very or extremely likely” to purchase a GPS system in the next year, they expected the overall market penetration to rise. Also, Harris researcher Milton Ellis suggested in the survey’s summary that GPS providers promote “popular features of GPS systems, targeting users of online mapping services,” and increasing awareness of other advantages.