Things were supposed to be simple, right? Connect the A/V source to the display and add the audio source. Everything was good to go by simply integrating A, B and C. But now we have multiple sources, connected to a variety of displays tied into a number of audio components. Throw in Blu-ray, DVDs, HD cable feeds, digital file servers and gaming stations into the mix, and you're bound for some type of trouble.
Atlona sees itself as the middleman, the buffer between complicated, integrated technologies and inevitable frustration. Just about anything needed to make a source and a display work together—switchers, extenders, cabling—Atlona builds. As a result, the Lenexpro subsidiary has emerged as a go-to vendor for CE retailers, custom installers and system integrators, government agencies and commercial business. This summer, Atlona saw its first $1 million in sales; this fall, it was anticipating a $2 million month, said Chris Bundy, Atlona director of marketing.
Atlona's founders are two brothers, Michail "Michael" Khain and Ilya Khayn, both now in their 30s, who came to America from Russia (their names were mangled by an immigration intake officer) with engineering degrees. They couldn't find a job. So they started an Internet reseller company, designing and importing products for OEM applications and landed contract work for the likes of CISCO and Comcast. After the OEM business took off, they launched their own manufacturing venture and the Atlona brand in 2002.