Consumerscope: To Share or Not to Share
Considered cutting-edge and expensive CE luxuries not so long ago, digital cameras and camcorders have evolved from being unique to commonplace. In fact, household penetration rates for these products have increased to the point where 77 percent of U.S. adults own a digital camera/digital SLR, and 51 percent own a camcorder.
Replacement models and gifts are now driving the majority of growth in this category. CEA’s recent U.S. Sales and Forecasts (January 2009) projects shipments and revenue for digital cameras to decrease nine percent in 2009. And yet, the widespread adoption of these affordably priced devices has generated an explosion of digital images and video footage. Consumers have made the adjustment from scarcely being able to afford and decipher these cameras to having to figure out where and how to store the content they are creating.
If the economic climate remains frozen, and the market for digital cameras and camcorders has indeed reached a saturation point, it will be imperative for manufacturers to ascertain where fresh opportunities exist. CEA’s new study, “Digital Imaging: A Focus on Sharing,” addresses key facets of consumer-generated digital images (still and video):