Industry Voices: Phone Market Overlooks Seniors
This device demonstrates that there are better options for seniors, if manufacturers take the time to truly understand the market. Clarity is committed to ensuring that our older population benefits from modern technology just as much as young people. As wireless technology advances, seniors can't be left behind. Make sure the wireless products that you offer your customers are designed—not just marketed—with their unique needs in mind. DS
Carsten Trads is the president of Clarity, a Division of Plantronics. He is responsible for directing the strategic and financial direction of Clarity's global initiatives and oversees all aspects of the company's daily operations, product development and sales and marketing activities. Formerly, Trads served at GN ReSound, a manufacturer of hearing aids and audiological measurement equipment, as president of North American operations.