O’Rourke Purchases DSI Division, Extends Partnership with Nationwide Marketing Group
O’Rourke Sales Company (OSC) and DSI Systems, both Iowa-based consumer electronics and appliance distributors, have reached an agreement that will see O’Rourke purchase DSI’s current consumer electronics, appliance, furniture, and bedding business. OSC said it will incorporate the DSI division into the operations under the OSC umbrella.
The current DSI Columbus warehouse facilities will be included in the integration process and join a network of seven OSC distribution facilities located throughout the country. O’Rourke said the acquisition of the DSI divisions makes the company the largest TV supplier to the independent dealer base in the U.S. market.
Concurrent with the DSI news, OSC announced that it has extended its distribution agreement with the Nationwide Marketing Group. In its own statement, Nationwide confirmed that OSC will take over the Nationwide Direct Program, which was previously run by DSI, servicing members in the Southwest region.