Our ‘Infinity Economy’
We have smartly trolled through a multitude of business economies based upon our united world view of technology, retailing and manufacturing. We began back in the days of centralized mainframe computing dominance in the once-titled information economy.
It was a time where the few (the wearers of “pocket protectors”) purchased for the many, a time where glowing glass pylons to gather information and/or personal joy were unavailable across desktops, departments or even across the enterprise. We rapidly protracted our economic composition when big, fat CRTs landed on our desktops. That was the early realization of distributed business information, but still, without general access for consumers across their home and mobile lives.
The seemingly hyper-fast creation of the Internet economy ushered in access to everything. Access and opportunity for search engine giants like Google, Yahoo, MSN and especially AOL. Access to personal and business content, access to information in both our business and home lives. Access to a new way of life, a new way to gather and hunt, a new way to explore: a new way to purchase.
A global hyper-acceleration to build
formidable websites, create Internet brands, build ecommerce engines—all to make a market, take a market and build fertile brand pastures, globally.
Fast-forward, to best chew and review our multi-modal lives of business, home and mobile perpetuity—a time when social and business content received and published are perhaps inseparable. Within our “Internet of everything” economy—or perhaps you prefer the “knowledge economy”—everything has changed. Businesses are winning and losing through this economy evolution in uncanny, energizing and sometimes disappointing ways.