Over Half of Smartphone Buyers Plan to Trade In
More than half of new smartphone upgrades this year will be trade-ins involving the customer's old phone, according to a study released Monday by NPD Group.
According to "Trade In, Trade Up, Trade Out," NPD Connected Intelligence found that 60 percent of smartphone consumers are aware of their trade-in options for smartphones, and 55 percent of them plan to take advantage of that option.
“Trade-ins, in their many variations, are the new competitive battlefield for carriers, retailers and OEMs,” Eddie Hold, vice president of Connected Intelligence, has said as part of the announcement. “Consumers are embracing these smartphone trade-in options and open to alternative models in return for a better trade-in value."