Over Quarter of iPad Buyers Are First-Time Apple Owners
The iPad was the first-ever Apple product for over a quarter of those who have purchased the popular device, according to NPD Group data released Thursday.
According to the Apple Ecosystem Study by NPD, one third of U.S. households own at least one Apple product.
“iPad sales are growing much faster than any other Apple product has this soon after launch,” Ben Arnold, director of industry analysis at NPD, said as part of the announcement. “”In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem.”