Online Holiday Spending Rises; CE Jumps 20 Percent
Overall online spending jumped 5 percent over the same period last year during the holiday season, reaching $27 billion between Nov. 1 and Dec. 24. That's according to figures released Wednesday by research firm comScore, Inc.
The firm named consumer electronics as a strong growth category, with growth of over 20 percent.
"Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers’ economic challenges resulted in a slight decline versus last year in the amount spent per buyer," comScore chairman Gian Fulgoni said as part of the announcement.