Overall Black Friday Spending Up Slightly
Overall U.S. spending on Black Friday rose 0.7 percent nationwide over last year to $10.69 billion, according to data released by research firm ShopperTrak.
“Retailers were very conscious of driving traffic early in November and in doing so some might have thinned Black Friday spending a bit,” ShopperTrak's Bill Martin said as part of the announcement. “The reality is we have a deal driven consumer in 2010 and that consumer responded to some of the earliest deep discounts we’ve even seen for the holidays. Additionally, a percentage of retailers concentrated on pushing folks to their Websites with various online only sales which most likely influenced Black Friday performance as well.”
Sales rose in the Northeast and Midwest, remaining flat in the West and declining in the South.