OwnerIQ Aims to Pave Path to Purchase
“With digital campaigns and re-targeting programs, we’re able to take advantage of the data we have. It has helped us have stronger relationships with our online partners and our brick-and-mortar stores,” she said. “It’s not just limited to online partners. We’ve seen foot-traffic increases as well when we are flighting campaigns; people coming in, looking for our products specifically.”
Elio Vetrini, general manager at County TV and Appliance, a 60-year-old retailer in Stamford, Conn., began using OwnerIQ’s services three months ago after trying search engine marketing campaigns with Google AdWords.
County’s inaugural campaigns involved a partnership with LG appliances. “It was a tremendous success,” Vetrini said. “Our click-through and impressions rate was very, very favorable.” Compared to last year, traffic from April through June increased, with traffic in June up 16 percent.