Panasonic Pitches 3D Full 1080p HDTV at CES
Panasonic Corp. of North America’s chairman and CEO Yoshi Yamada said on Wednesday that his company would propose a single industry standard for 3D TV. He said Panasonic’s target for adoption of a standard was the end of 2009, “so that we can start our 3D product business in 2010.” He added that a 3D Blu-ray authoring system was currently in development that would enable Hollywood studios to create titles by next year, and that Panasonic Hollywood Laboratory planned to complete a 3D Authoring Center by Feb. 1.
Panasonic is working with film director James Cameron, a 3D advocate whose feature film, “Avatar,” due out at the end of 2009, will be one of the first A-list movies shot in stereoscopic 3D, Cameron said in a video aired during the announcement. “3D is not something you watch – it’s something you participate in,” said Cameron. “It’s not a gimmick any longer. It’s ready for prime time.”
The announcement was made on the eve of the opening of a CES where Panasonic planned to demonstrate its take on 3D technology in three Full HD 3D theaters on the show floor.