Panasonic on Next Phases of its End-to-End 3D Strategy
3D tennis, anyone?
Panasonic is banking on an enthusiastic consumer takeup for the invitation. The company yesterday hosted an event at the USTA National Tennis Center – home of the US Open tournament – to note several milestones in the progression of 3D technology, products and broadcasting initiatives.
The event marked the debut this Labor Day weekend, and for the following two weeks through the finals, of worldwide 3D coverage of the tournament through a collaboration among Panasonic, DirecTV and CBS Sports. It also provided a forum for Panasonic to tout its end-to-end involvement in 3D – “from the camera to the couch,” said Panasonic Corp. of North America vice president of technology policy Peter Fannon.