Panasonic Adopts Strategic Planning Software
Panasonic Consumer Electronics is beating the price competition with effective channel management. While evaluating the performance of its fast growing plasma TV business Panasonic realized that the rapid price erosion of both the finished products and components left it with razor-thin margins. Panasonic executives evaluated the company’s partner processes and mandated a redesign, which was aimed at improving the company’s collaborative relationship with key retail partners nationwide.
Source: TMCnet. Read full story.