Panasonic Launches Green Campaign
Panasonic has launched an advertising campaign emphasizing the company's green efforts. The Connecting with the Earth campaign, which features print, online and television elements, is part of the company's recently announced Green Plan 2018 initiative.
The campaign will emphasize the Energy Star ratings of the Viera Full HD 3D TV line and Toughbook computers, as well as the company's work on super-efficient solar energy panels. The print and online segments of the campaign have already launched, with television ads to follow in January.
As a worldwide leader in consumer, business, and industrial electronics, Panasonic is committed to becoming the world's leading green innovation company," Panasonic's domestic chairman and CEO, Joseph Taylor, said as part of the announcement.