Chicago and Denver First Cities with Tru2Way
From Abt Electronics in Glenview Ill., Panasonic and Comcast kicked off a limited launch of tru2way technology to Chicago electronics shoppers. A similar kickoff happened in a Denver Ultimate Electronics store.
Both independent retailers, plus Chicago and Denver Circuit Cities, are introducing Panasonic’s first two tru2way-compatible TVs this month. The technology, developed by Cable Labs, allows TVs to receive cable programming plus all the service provider’s interactive features such as a program guide and video-on-demand, without requiring a set-top-box.
Panasonic’s chief technology officer Dr. Paul Liao and Comcast’s senior vice president of product development Mark Hess were on hand at Abt Electronics to help promote the technology launch. One of the reasons Chicago and Denver were selected, note Liao, was that both cities are “heavily Comcast.” Two Panasonic tru2way plasma TVs models (with three live demos) were on display at the store and would be available for purchase by the end of the month.