Panasonic Consumer Electronics Co. launched its 3D marketing push March 10 in New York. The action began in the Magnolia Home Theater section of New York City’s 24-hour Best Buy Union Square store, with its first U.S. sale of a 50-inch 3D plasma HDTV and a 3D Blu-ray player to a Manhattan couple.
With the transaction, Panasonic entered into what promises to be a heated multi-supplier race to build the 3D consumer TV market this spring and then dominate it in later months.
The couple, Ashley and Brad Katsuyama, bought Panasonic’s VIERA TC-P50VT20 50-inch Full HD 3D plasma set ($2,499.95) – a Best Buy-exclusive model equivalent to Panasonic’s regular-line VT25 series model of the same size that comes with a pair of Panasonic 3D glasses – and the Panasonic DMP-BDT300 3D Blu-ray player ($399.95), which is shipping with a 3D content sampler disc in the box. Additional Panasonic 3D glasses will be available for $149.