New models in Panasonic’s cordless phone range take into account the market needs of two growing demographic groups: aging baby-boomers and users who want their mobile phones to mesh seamlessly with their landlines.
Despite mobile phones’ ubiquity and the growth of their popularity as a substitute for the traditional landline phone, Panasonic is optimistic about the future of the landline phone. “Things like Triple Play, where customers are combining cable, Internet and landline service into one bill, is having a stabilizing effect on the landline market,” said Desirae Dolphin, product manager of consumer telephones.
Panasonic’s play for the baby-boomer demographic is the Amplified Phone Model KX-TG6591T ($59.95; $79.95 for a two-handset bundle -TG6592T). Due to its wider, non-slip handset, it has received the Ease-of-Use commendation from the Arthritis Foundation. The phone also boasts larger backlit buttons and white-backlit 1.9-inch-wide LCD display for low-vision users, plus a Tone Equalizer feature that lets those with mildly impaired hearing adjust, through a side-mounted toggle switch, for voices with too-high or too-low pitches. The phone uses Panasonic’s exclusive version of DECT technology, DECT 6.0 Plus, for extended range without interference from other devices such as baby monitors.