Panasonic and DirecTV co-announced on the eve of CES 2010’s opening day a partnership that would result in the carriage of three dedicated 3D channels on the satellite service, starting in June. Subscribers to the service will receive a free software upgrade that will enable access to 3D content, said DirecTV Entertainment executive vice president Eric Shanks.
Demonstrations of DirecTV 3D transmissions, viewed on Panasonic’s newly announced VIERA plasma Full HD 3D sets, due out later this year, will be conducted beginning on Jan. 7 – Day One of International CES. A focal point of the booth will be the world’s largest 3D plasma display, clocking in at 152 diagonal inches.
Panasonic Consumer Electronics Co. (PCEC) president Shiro Kitajima said the partnership was but one aspect of a full-throttle approach to 3D hardware marketing planned by Panasonic. This year, he said, would see the introduction of “a full line of 3D Full HDTVs, 3D Blu-ray players and 3D professional production cameras.”