Panasonic Exec Blames 3D Struggles on Bad Conversions
A Panasonic marketing executive is blaming Hollywood for slow sales of 3D TVs and home entertainment systems.
According to an interview published late last week by Wired magazine, Panasonic marketing director Andrew Denham complained of the bad 3D conversions of many blockbuster films released in the months after the arrival of "Avatar" in late 2009.
“Hollywood damaged 3-D by rushing so many badly converted films out in Avatar’s wake,” Denham told the magazine. “What we need now is the next level, the next Avatar. And that’s a big ask, I think.”
"Avatar" was released in theaters in December of 2009 and became the highest-grossest film of all time, leading to optimism about at-home 3D technology, which had a huge presence at the 2010 International CES shortly after "Avatar'"s release. But many of the 3D films released in theaters throughout 2010 and 2011 have disappointed moviegoers, especially those including what many perceive as shoddy 3D conversions.