Panasonic, HSN Team on Shop By Remote App

By Nancy Klosek

Panasonic and HSN have partnered on an interactive home shopping app that is launching initially via Panasonic’s Smart VIERA platform on the company’s lineup of 2013 VIERA Connect TVs and Blu-ray players. The HSN Shop By Remote app was jointly demonstrated at a Panasonic pre-CES press briefing Monday by Panasonic Consumer Marketing Company North America president Shiro Kitajima and HSN CEO Mindy Grossman.

The app, announced in conjunction with the launch of the revamp of the HSN.com web site, allows the HSN Channel to be customized to the preferences of the shopper. It lets viewers get detailed information on products, delve into customer reviews, and watch videos of product demonstrations – all potentially leading to a purchase with just a few clicks of the remote.

That innovation was one of a number of functions Panasonic chose to showcase about its 2013 TV product lineup. The company is fielding 32 new HDTV models including 16 plasma sets in 42-to-65-inch screen sizes, and 16 LED TVs in 32-to-65-inch screen sizes.

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