Taking a page from the PC customer service playbook, Panasonic is providing a new Plasma Concierge program that gives customers free access to tech support for their plasma TV purchases. Membership, available to current and future Panasonic plasma HDTV owners, includes live access by phone to consultation on set-up, operation, troubleshooting and integration. Members asking for in home service get a callback within 24 hours to schedule an appointment. A benefits card provides members with the information they need to access the program. By September, it is expected that a live online chat with a tech representative will become an additional perk of the system. The move may cut down on customer returns, which often arise from consumer error misinterpreted as product deficiency.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.