Panasonic Readies Green Campaign
Panasonic is planning a major, multiplatform advertising campaign touting its role in green business innovation, the company announced late last week.
The campaign will include print and television ads. The TV ads will feature singer Sarah Brightman.
"Launching this global campaign on the importance of sustainability and our efforts to grow our leadership in green business is a strong statement by Panasonic," Peter Fannon, Panasonic's Vice President, Technology Policy, said as part of the announcement.