Panasonic will ship the balance of its CES-announced 2013 plasma and LCD TVs beginning late this month through June, with innovations that it said at a New York City demonstration Tuesday adhere to the company’s five pillar concepts underpinning its Smart VIERA product portfolio: picture quality, easy operation, networking, eco-friendliness and good design.
The company has pared its number of plasma series from six in 2012 to five, and its LCD series from nine in 2012 to seven, this year. All LCD models are now LED, and all are edge-lit except for the entry-level B series.
The plasma lines are led by the two-model ZT series in 65- and 60-inch sizes, shipping in June (prices to be announced). Panasonic is characterizing these flagship sets as their “beyond reference” TVs, boasting “ultimate black” levels. Plasma picture quality enhancements include increased color gamut purity due to the use of a new red phosphor, along with bettered motion-image reproduction and minimalized afterimages, due to the development of a faster Focused Field Drive (FFD) specification, upped from 1/2500th of a second in 2012 to 1/3000th of a second this year.