Panasonic’s 12-Shade Panoply of Cordless Color
In a market as commoditized as cordless telephones, Panasonic has opted to play in color.
The company has just bowed a range of cordless phone models that it is making available in a choice of a dozen colors, initially via the www.panasonic.com/ColorPhones area of its company Web site.
“It’s taken 30 years to introduce any color you want in phones,” said Bill Taylor, Panasonic Communications Solutions Group vice president, in unveiling the three-model Panasonic Color 2.4GHz range of phones. He added that the decision to add color choices was one of several the company was making based on “insight-oriented market research. People want experience-oriented products – not ‘802.11g’, but customized, personalized.”