The Digital TV Connection
The interconnectivity of digital components is one of the most challenging aspects of the DTV transition, but also one of the areas of significant business opportunity. As manufacturers and retailers of accessories, it is a business imperative to educate consumers about the true benefits of HDTV and how to connect up all their components for the highest performance. Once people begin to better understand the capabilities of HD, they’ll understand the need for quality accessories that go with them.
For the most part, consumers remain uninformed about the technology behind HDTV and most still don’t know about the February 2009 analog TV cutoff date. In fact, most consumers are buying TVs because of lifestyle considerations. They love the flat look and the ability to hang it on a wall. Most don't know you need a high-definition source to feed their new HDTV, that they need specific types of cables to hook them up, and that those cables don’t come with most TVs. There are not only various forms of HD—including 720p, 1080i, to 1080p—but also color depth that scales beyond 8-bit, higher refresh rates and greater pixel density. It’s enough to make the average consumer’s head spin. So is all of this a Pandora’s box or a pot of gold at the end of the rainbow? Changes in technology are historically painful. As responsible retailers, installers, and manufacturers, we need to help ease the transition by educating consumers. These should be our lessons:
1. Analog TVs without satellite or cable service will go dark on February 17, 2009. In order to continue receiving broadcast programming, consumers will need to purchase a converter box or a new digital television.