PARA Merges with CEA
On June 1 The Professional Audio/Vide Retailers Association (PARA) will finalize a merger with the Consume Electronics Association (CEA), according to a recent CEA announcement. The move is indicative of CEA's goal to obtain higher-end A/V dealer and specialty retail members, bringing them closer into their organization.
According to CEA, it will create a new PARA Division that represents specialty audio-video, custom installation, and home theater companies. The division will promote the value of the specialty audio-video retail channel of distribution to the CE industry as a whole and grow the professionalism of specialty retailers within that channel. CEA will continue PARA's existing programs including its annual management conference, which is being held this year in Scottsdale, Arizona.
John Flanner, president of PARA said in a statement. "This merger with CEA will allow us to expand and improve our service to the CE industry. This also will afford our members access to the invaluable resources CEA provides including participation in industry programs and training for our retail executives and salespersons. These will help maximize their return on investment. Overall this is a win-win for both parties and more importantly a win for the customers for consumer technology."