PARA Sees a 'Net Advantage
By Jamie Latshaw
MARCO ISLAND, Fla.--The Professional Audio/Video Retailers Association (PARA) faced tough issues, namely Internet exposure and e-commerce, during its annual conference. PARA itself unveiled its official web site (www.paralink.org) during the thick of it.
The initial announcement that PARA joined with KnowledgeLink "created a lot of interesting conversations," PARA's Executive Director Debra Smith said.