Paradigm’s Culture of Brand Independence
Paradigm’s Paul Grove, senior vice president of global sales and marketing, discusses the company’s multi-brand presence, its legacy, and what the future holds
Paradigm is a Canadian-based speaker and electronics brand that has a legacy of many years in the business – and you’ve managed to build out beyond just the Paradigm speaker label to include under the corporate umbrella the Anthem and MartinLogan brands – this, while many other audio companies’ businesses are strugging to reinvent themselves. Talk a bit about the advantages in design, engineering and manufacturing you are able to leverage as a Canadian company.
Paul Grove: Paradigm, Anthem, and MartinLogan are sister companies owned by the same private equity firm. The reason we are successful as a group is that we don’t homogonize our brands—we let them have their own positioning and we let them each have their own unique direction. We know how to address the market accordingly based on the identity of each brand.