What They’re Thinking: Parker Brugge
Recycling is probably the biggest issue [I work on], but there are other issues like energy efficiency and materials restrictions, and green government procurement, recognizing and rewarding those products that have eco-friendly attributes. Wrapped around that is the broad category of consumer education.
You can’t operate in a vacuum. I represent manufacturers and retailers in the Consumer Electronics Association, but I can’t simply represent their interests without consulting with environmental groups, states and regulators to understand what their issues are and gain an appreciation for how they approach an issue. You really have to get buy-in and support from all stakeholders.
There are 12-plus states that have passed electronics recycling laws. California introduced their law first [in 2003]. It requires California consumers to pay $6, $8 or $10, based on the products they are purchasing. The money goes into a fund and that fund goes to recyclers at $.48 per pound. It’s kind of a rolling fund that has worked very well.