Parsing Through the Problems with Pirch
Once considered one of the most innovative concepts in the retail industry, high-end appliance and kitchen retailer Pirch has announced that it will close more than half of its locations in order to better focus on its profitable stores.
The move means that Pirch will shutter stores in Chicago, Dallas, and Atlanta. According to a Bloomberg report, the company is also in negotiations to get out of two locations in New York’s SoHo neighborhood and Paramus, New Jersey. Pirch has already closed up shop in Austin, Texas (a 21,000-square-foot showroom that just opened in May), and the remaining locations are expected to cease operations by the end of September. That will leave the San Diego-based company with a handful of storefronts in California.
“Pirch has made the strategic decision to refocus its footprint and pace of expansion,” it said in the statement to Bloomberg. “Our California stores are performing well and profitable, and we remain focused on growth in this region.”