Patrick McCarthy Joins Azione Unlimited
Congratulations and kudos are in order for an old friend. Our former colleague and impassioned consumer tech and home integration enthusiast Patrick McCarthy was introduced as the new Director of Business Development and Dealer Services for the Azione Unlimited buying group. In the role, McCarthy will be responsible for managing day-to-day dealer initiatives, producing press materials, and generating more strategic opportunities that benefit members and vendors of the buying group.
"Azione Unlimited is a perfect fit for me," McCarthy said in the statement. "I've always been passionate about technology and quickly found a home within the tight-knit community Azione has built over the past seven years. My entire career has been about supporting this community and bringing new opportunities to grow through my storytelling. Working for Azione means that I can work directly with members and utilize resources to empower dealers directly as the group continues to shift the industry dynamic."
McCarthy got his introduction to the custom integration space as a member of our team here at CT Lab Global Media, working as a senior editor on the Technology Integrator and Connected Design brands. He played a crucial role in the launch of Connected Design, helping to cultivate relationships throughout the integrator community, finding and featuring projects in the publication and on the website. And, of course, he was a talent when it came to spotting trends and recognizing and analyzing business opportunities for integrators through his reporting.