4K UHD TV Makers Must Avoid Mistakes Made With 3D
If TV manufacturers want to successfully usher 4K Ultra HD TVs into the mainstream, they must avoid the same mistakes they made when introducing 3D TVs.
"The industry runs the same risk with 4K if it offers little more than the numbers marketing it used with 3D," said Paul Gray, DisplaySearch's director of TV electronics and Europe TV research, during his presentation on "The Global TV Business: New Challenges and Opportunities" at the recent IFA Global Press Conference in Sardinia. "Consumers will turn away from it."
Some mistakes made during the launch of 3D TV include the substandard quality of upconverted content; the lack of compelling content; poor product demonstration and presentation at retail; and a general overpromise and under-delivery of the 3D TV consumer experience.