The Race to Hero
All of the talk of stopping the race to zero, commoditization, OEM Integration, leased vehicles with warranty considerations, and vehicle safety left Paul Pirro wondering: Can a high-end modular installation be performed on a modern luxury vehicle delivering killer sound quality and still be profitable? Moreover, Pirro, a volunteer firefighter wanted to be able to toss his firefighting gear in the trunk on his way home. He decided to take on the monumental challenge as a way to showcase the products and installation available at Tint World centers worldwide.
Pirro is the vice president of Operations and Product Management for the company. Established in 1982 in Tamarac, Fla., Tint World is now the leading franchised provider of automotive, residential, commercial and marine window tinting and security film services in the U.S. (see sidebar). But, they also have made the foray into 12 volt and styling. Moreover, you probably have seen one of the company’s banner ads popping up on various car-related sites.
Pirro’s BMW made its debut at the 2012 Spring Break Nationals. “During my years of training thousands I have continually heard shop owners say, ‘You cannot make money on custom jobs.’ With this in mind I decided to build a 2011 BMW 328i in a three-week time period to prove you can achieve several goals. These goals included a quick installation using all stock speaker locations, and retaining the vehicle’s factory warranty and safety. All of these goals contribute to the one main objective: make a store profit!”